(Karachi, 2 April 2010) L’Oréal Paris, the world’s leading beauty brand, announce their exciting official partnership with Fashion Pakistan Week starting 05 April 2010. This long term association will witness L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon using L’Oréal Paris products throughout Fashion Week. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week at which all celebrity interviews will be conducted and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe!
Indeed L’Oréal Paris’ association with fashion is historical and their partnering with Fashion Pakistan Week is therefore an organic extension of their global beauty association with fashion weeks including those in Paris, Milan, New York, Toronto, Melbourne and Dubai. Speaking about L’Oréal Paris as official partner Fashion Pakistan Week, CEO L’Oréal Pakistan Musharaf Hai said, “Beauty and Fashion are fast emerging as the newest global faces of Pakistan with the industry bringing forward the nation’s creativity and resilience. L’Oréal Paris’ is honoured to be a part of this positive projection and change. Internationally and over the years, we have developed and supported exciting cultural partnerships such as that with the Cannes Film Festival and with international fashion weeks; with our association with Fashion Pakistan Week, we are looking forward to bringing this international L’Oréal Paris standard of celebrating and demonstrating our expertise in make-up, styling and beauty in general, to the Pakistani Industry.”
CEO Fashion Pakistan, Ayesha Tammy Haq has said, “Fashion has always been synonymous with beauty hence it is only natural that Fashion Pakistan and L’Oréal Paris should come together to present Fashion Pakistan Week 2, Pakistan’s biggest ever fashion event. We are delighted by the synergy between our two organizations, the direction it is taking and look forward to showing Pakistan and the world, a beautiful, brave and exciting side of Pakistan.”
L’Oréal Pakistan Spokespeople Meesha Shafi, Sabina Pasha and Sanam Saeed will also be present at the exclusive Fashion Pakistan Week.