Summers in Pakistan seem to be dedicated to Bollywood, as super slick films hit the theaters and the billboards get plastered with Bollywood bevies endorsing lawn brands.
The trend began with the reigning queen of Bollywood Kareena Kapoor stunned us with her campaign for Firdous lawn, and then Crescent lawn picked up on the game, and added spice with Sushmita Sen. This year, while Firdous roped in Sonam Kapoor, Crescent chose the elder Kapoor.
Certainly the Kapoors seem to be towering (quite literally) this summer in Pakistan. However, unlike Sonam and Kareena. Karisma — who played a pivotal role in making fashion designer Manish Malhotra the fashion powerhouse that he is today — took her time to join the brands bandwagon.