The 3D fantasy-adventure ‘The Hobbit‘ earned an A CinemaScore from moviegoers; “Lincoln” and “Silver Linings Playbook” see boost from Golden Globe nominations.
New Line and MGM’s The Hobbit: An Unexpected Journey kicked off the holiday season in high style, opening to $84.8 million, the top three-day opening of all time for the month of December.
Will Smith’s I Am Legend previously held the record with $77.2 million on the same weekend in 2007.
The first in Peter Jackson’s planned trilogy, Hobbit received an A CinemaScore from moviegoers, portending good word-of-mouth. Warner Bros., which owns New Line, is distributing the 3D fantasy adventure, which could earn as much as four times its opening weekend gross through New Year’s Day (Christmas films can have especially strong multiples).